Reddit will allow brands to pay to appear in the popular discussion site’s trending section.
Called "Trending Takeovers", the section can run on both desktop and mobile. Companies can now pay to appear on the Trending Today for 24 hours. They will be given the second slots on two of the most commonly visited areas on Reddit: the popular feed and the search tab. The ads will be distinguished from standard posts with the word “promoted” appearing at the top in bold lettering.
Although Reddit already offers a few ways for companies to advertise on their site, Its primary form of advertising allows brands’ posts to appear on the landing page and on subreddits.