ULTRA MUSIC FESTIVAL GOES VIRTUAL
SiriusXM has announced that it will be launching the Ultra Virtual Audio Festival on UMF Radio starting this Friday (March 20) due health concerns.
The radio channel will feature exclusive DJ sets from artists who were set to take the stage at the canceled Ultra Music Festival in Miami this weekend. Some of the big names includes Armin van Buuren, Afrojack, Martin Garrix, Major Lazer and more.
"With the postponement of beloved events, necessary changes in people’s everyday life, and need for social distancing, we know our listeners are seeking a sense of community more than ever," said SiriusXM president and chief content officer.
"To encourage that, we are pleased to be working with Ultra Music Festival to provide our listeners with this virtual audio festival featuring the diverse lineup of artists the UMF delivers year after year, as well as exclusive, fresh, new sets from some of the biggest names in dance music."