Is Hollwood going to abandon Summer 2020 releases?


Hollywood studios are moving pass summer 2020 release dates due to the Coronavirus. With the Pandemic bringing societies to a standstill, Studios are scrambling to reschedule. MGM initially canceled No Time To Die's Chinese premiere and press tour, before rescheduling the James Bond film by seven months to November 2020. Disney pulled a range of films, including Josh Boone's New Mutants, Marvel Studios' Black Widow, and the live-action remake of Mulan, and they're yet to assign new release dates. Sony Pictures has delayed movies out of summer 2020 into 2021. This even includes Peter Rabbit 2: The Runaway, which was previously scheduled to come out in August. Studios are clearly abandoning summer 2020 altogether.

Complicating things further, different territories have taken different approaches to tackling the pandemic. Disruptions may not last for the same of amount of time in every country. Inevitably, the financial costs will mount, and the world faces a potential global recession. It's likely people will come out of this with less disposable income, and that could have a profound impact on viewing habits and the box office.

Studios don't just pick release dates out of the blue, there's a science to it. Studios choose to release a film based on their understanding of the market, competition in specific genres, past trends, and evidence of demand. Every date is carefully chosen in order to ensure movies perform as well as possible. But with things shutting down the industry in the short-term, it's impossible to properly gauge its medium-term disruption. That's why risk-averse studios like MGM and Sony have moved their releases to November, or even to next year.

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