Universal Pictures, has taken the move to fight the coronavirus’ threat to the movie theatre industry.
The studio on Monday, March 16th said it would make its movies available to homes on the same day as their global theatrical releases, starting with DreamWorks' “Trolls World Tour,” opening April 10th in the U.S.
The company will also make movies that are currently in theatrical release available on-demand, beginning as early as Friday. You can expect the heavily anticipated Elisabeth Moss horror film “The Invisible Man,” the satirical thriller “The Hunt” and Focus Features’ period comedy-drama “Emma.”
The movies will be available on a wide variety of on-demand services, including those owned by parent company, Comcast Corp. and its European subsidiary Sky, for a 48 hour rental period at USD$19.99. The movies will be released on platforms iTunes, Google Play, Amazon Prime and FandangoNow also.
The coronavirus pandemic has led to the shutdown of theaters and forced studios to look at their strategies for distributing movies. Cinemas are being closed in order to slow the spread of COVID-19. Theaters have already been closed in countries hit hardest by the virus, including Italy and France.